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Three Videos I Recommend To Every Editor
Hey Reader! Over the last 15 years, I’ve learned a ton about working as a freelance video editor. But a lot of my learning didn’t come from the usual channels on this topic. Most people assume tutorials or guide videos teach you what you need to know about being an editor, and while they help, they don’t cover the topics that make a difference. It’s like leaving school and trying to figure out how to do your taxes or use a washing machine. No one teaches you the stuff you need to do...
How To Build a Portfolio That Gets Clients
Hey Reader! Making a portfolio is one of the key steps in bringing clients for your editing business. It’s important to understand what portfolios do, how they can be effective, and why they’re the single greatest asset any editor can have in their marketing arsenal. Now unfortunately, many editors do a key mistake with their portfolios that can lead them to leaving a lot of money on the table. They treat their portfolio like their resume There’s several reasons why it will be harder to get...
5 Client Red Flags Every Editor Should Avoid
Hey Reader! A few days ago, I saw a tweet from a seemingly high profile creator asking for an editor. But instead of it being an exciting opportunity, I noticed this one was filled with red flags. Red flags that every editor needs to be aware of (especially if you’re a beginner). Because if you don’t know these tell-tale signs from clients you should avoid, you might as well just make a deal with the devil and call it a day. However, if you know the signs before even starting the work, you...
Portfolio Mistakes Editors Need To Stop Making
Hey Reader! Before we start... I'm looking to get some testimonials for this newsletter to use on social media and on the website! I'd love to know your thoughts, what kind of value you get? What's been the biggest takeaway, etc. If you can fill out this form I'd greatly appreciate it! Thanks! Back when I was first hunting for clients, I’d make the mistake of doing an edit for free just to get stuff on my portfolio. I only made this mistake a few times before I realised I didn’t want to do it...
Don’t Justify Your Rates. Do This Instead.
Hey Reader! If you’re trying hard to grow your business as an editor, one thing you should never do is justify your rates. Why not? Justifying your prices to clients can very quickly diminish your overall value and undermines your credibility. For one it shows a lack of confidence in your expertise if you’re constantly explaining or defending your rates, but it will also lead to clients who don’t believe in you in the first place. Not only that, but you’ll also have: Clients that you don’t...
3 Storytelling Techniques To Improve Your Editing
Hey Reader! Today we're talking about Alfred Hitchcock, known as one of cinema's finest directors, who continues to shape filmmaking today. From his Hollywood debut in 1939, he directed over 50 films, mastering storytelling techniques that captivated global audiences. With classics like 'Psycho' and 'The Birds', he earned the title "The Master of Suspense". Decades later, his editing and storytelling methods are still taught in film schools, including: The art of visual storytelling. The...
5 Must-Have Tools For Video Editors
Hey Reader! I'd call myself an expert at video editing. I started back in 2009, and since then I have edited for companies like Goldman Sachs, MyProtein, famous YouTubers, and worked on large scale indie and commercial feature films. At this point, I would consider myself a pro. Unfortunately, I see editors wasting a ton of time because they're using the wrong tools to do the simple jobs. So, learn from my experience, and save yourself hours by using these 5 tools that guarantee to speed up...
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